An independent app studio

Small apps. Calmer phones.

Appshift designs and builds iPhone apps that put a gentle pause between you and the feed, and give that minute back to your mind and body.

Our apps

Small apps, one idea.

Each one makes room for you first, and keeps what’s yours private.

Mulu App Store screenshot 1Mulu App Store screenshot 2Mulu App Store screenshot 3
7languages

Mulu

A gentle digital detox journal. Mulu pauses the apps that pull you in and asks what’s really on your mind. Write or speak a short check-in and they open again.

How the studio works

One person. The whole product.

Design, code and launch in one pair of hands, from first sketch to App Store.

Design first

Ten years of product design. Every screen starts in Figma and is checked on a real iPhone before release.

Private by default

Journals, camera frames and the apps you lock stay on your phone. No ads, and no data for sale.

Built with AI

Claude Code, Cursor and Expo let one person design, build and ship what used to need a whole team.

Aleksandr Borisov @alexanderOsso

Hi, I’m Aleksandr

Ten years designing for SaaS and mobile — Instadapp, MarsX, and a long list of products other people shipped. For the last year and a half I have been shipping my own instead. Appshift is where they live.

All three designed, coded and launched solo, with AI.

Also by Appshift

Want to ship your own app?

The Appshift Playbook is the route I take, written down: find an idea, validate it and launch it with AI.

Get the free playbook